How to Understand and Use your Release Analytics

When sending a release, MediaHQ tracks each interaction of said release from each of its recipients. We display this information in the release report screen allowing you to quickly judge the performance and impact of your releases.

Release Overview

In the first column of the release report you will see the title of the release, number of recipients, date and time sent, and a short snippet of the release’s content.

Beside this you see an overview of the release’s performance, the meaning of each figure is detailed below;

  • Delivered: The percentage of releases that reached a recipients’ inbox.
  • Opened: The percentage of releases that were opened by the recipients.
  • Clicked: The percentage of links clicked within the release. (Note releases often have multiple links and as such this percentage is often low.)
  • Bounced: The percentage of releases not delivered to a recipient.
  • Unsubscribes: The percentage of recipients that opted out after receiving a release.
  • Not Queued: The percentage of releases not sent.

In the next column you will see a graph depicting the release’s performance over time. The thick blue line represents your open rate, the dotted red line your click rate and the opaque blue line is the industry average open rate. This can be used to compare your releases’ performance with industry trends and inform decisions on content and timing of future releases.

At the bottom of the column you will also see the release’s open percentage over different time frames.

To share these analytics with your team, click the ‘Generate pdf report’ button in the top right to create a shareable file

Advanced Analytics

As well as the Release Overview, MediaHQ provides a set of more advanced analytics, these allow you to review individual contacts and make comparisons between other releases.

In the first column you will see our top contacts, sorted by number of opens. The list will display their name, title, and buttons to add them to a list, or view their profile.

Beside this we have the comparison box, to use this select a list from the dropdown box in the top right. This will then compare each data point from the two releases allowing you to gain insight on their relative performance.

Finally we have the contact breakdown, this displays each contact along with the relevant data points (delivered, opened, bounced etc). The contacts are displayed in alphabetical order and you can use the ‘Filter By’ Dropdown menu to find contacts that conform to a certain data point

Was this article helpful?
Dislike 0
Views: 18