The release comparison acts as a quick overview of your press releases and their performance. It is sorted into three tabs; Open Rate, Click Rate, and Delivery Rate.
Each tab displays the top five performing releases of that section as well as the releases relevant percentage rate.
Note: In the example above we can see that ‘Caitlín’s Own Contact Opt-Out Check’ is the story with the highest click rate (100%)
To get more information on a specific release you can click the ‘Report’ button to get a detailed set of analytics on the release’s performance. (Further information on the meaning and usefulness of these analytics can be found here)
- Remember that these rates are relative and it is best to view the report to get a full picture of a release’s performance.