List Health

As contacts change jobs and emails the relevancy of your list begins to deteriorate and the risk of sending irrelevant press releases grows.

The longer a list has been left unedited the higher this risk goes and MediaHQ tracks this with the list health status

The list health is displayed as a colour; green, orange, or red that corresponds with the last date it was edited.

  • Green lists should be fully usable but might be worth a check to ensure full compliance.
  • Orange lists are lists that have not been edited in over a month, if a list is orange make sure to go through it and check each contact to ensure your releases will remain relevant to them.
  • If a list is red it means it has not been edited in several months, best practice is to delete these lists and create new ones from scratch.

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