As contacts change jobs and emails the relevancy of your list begins to deteriorate and the risk of sending irrelevant press releases grows.
The longer a list has been left unedited the higher this risk goes and MediaHQ tracks this with the list health status
The list health is displayed as a colour; green, orange, or red that corresponds with the last date it was edited.
- Green lists should be fully usable but might be worth a check to ensure full compliance.
- Orange lists are lists that have not been edited in over a month, if a list is orange make sure to go through it and check each contact to ensure your releases will remain relevant to them.
- If a list is red it means it has not been edited in several months, best practice is to delete these lists and create new ones from scratch.